On March 4, 1927, two friends, Juste Husseau and René Moynaton, founded the company Husseau-Moynaton on rue des Tisserands, in the hamlet of La Plainelière, halfway between Nantes and Poitiers. Their small weaving workshop began operations with four looms.
creation de l'usine Kidur creation de l'usine Kidur

The first factory expansion enabled them to install 20 looms to make cloth for handkerchiefs and work-shirts.
Agrandissement de l'usine Kidur

As the factory’s capacity for cloth production grew, it began to manufacture an ever increasing range of prints and colours. Today, our oldest collection of Kidur fabric dates back to 1934. All the prints created since are treasured assets that we keep at our factory.
Ancienne collection de tissu Kidur Ancienne collection Kidur

With the outbreak of WWII, in 1939, thread became scarce and weaving dropped 80%. Only a few looms continued to operate when diminishing supplies of cotton thread were eventually delivered. Our last collection before the war was launched that year. The factory would become fully operational again after the liberation of France.
Chute de l'activité de tissu

During the war, Juste Husseau and another friend, Jacques Roy, took in and hid people trying to escape the dreaded STO (compulsory work service in Nazi Germany). As a gesture of resistance, they also hosted English officers and pilots, ensuring their safe passage out of France. At the end of hostilities, foreseeing the lack of cloth due to the drop in production over the previous years, the two founders decided to build a new workshop, equipped with 48 looms that were repaired by those same loyal French and allied soldiers.
Nouvel atelier Nouvel atelier Kidur

The company also decided to diversify, producing shirts and workwear with the cloth made in its own workshops. The company now employed ten people to weave the cloth and another ten to sew the clothes. Around this time, the company began to specialize in factory and field clothes, using the original brand, Kidur (evoking the French words for “lasting” or “sturdy” - “qui dure”).
Premières chemises Kidur Premières chemises Kidur

From 1950 to 1957, the brand flourished and the company expanded. The workforce rose from 20 to 140 employees, weaving and sewing to make high-quality, hard-wearing shirts for work and leisure.
Entreprise Kidur s'agrandit Entreprise Kidur prospère

Juste Husseau then retired and sold his stake to his friend Jacques Roy and his wife. The company would henceforth be known as MOYNATON&ROY.
Entreprise s'appelle Moynaton et Roy

A golden age in La Plainelière: the company employed around 325 people and produced close to 600,000 shirts per year, some of which can still be purchased today at good vintage stores. With new machinery and an increase in production, Moynaton&Roy became one of France’s five largest shirt manufacturers.
Nouveaux équipements modernes Nouveaux équipements modernes Kidur

René Moynaton retired and Jacques Roy was named CEO.
Jacques Roy est nommé P.D.G

With the arrival on the French market of imported shirts from business parks will low labor costs, the company ran into difficulties. Gradually, the weaving side of the business declined. It was abandoned in 1986. Shirt (tailored shirts in particular) manufacture became the sole activity.
Jacques Roy est nommé P.D.G

Despite everyone’s efforts to keep the company afloat, Moynaton&Roy shut down in March of 1988. However, the company’s expertise was taken over by a team of enthusiastic executives from a new company, la Confection des Deux-Sèvres (C2S) !
confection C2S confection C2S

In 2018, the brand Kidur was reborn under the guiding hand of vintage clothing expert Gauthier Borsarello. The new team is updating the brand’s traditional know-how and maintaining its original spirit by manufacturing products on the company’s original site. From start to finish, the products are developed and manufactured at C2S, the brand’s birthplace, and sold exclusively on its website. There is no middleman between the customer and the factory.
renaissance de Kidur

bureau d etude Kidur developpement des modeles Kidur

Kidur clothes are designed in the company’s in-house design studio. The techniques used have been handed down over many years.

Finalizing Kidur designs is a fundamental step in the creation of our products. It includes :
  • Creating patterns
  • Making prototypes
  • Grading designs
  • Cutting the pattern according to the characteristics of the fabric (checks, weft and warp, knit, etc.)
CUTTING “Between tradition and modernity”

Properly cutting out checkered shirts requires deftness and accuracy. Cutting fabric - especially patterned fabric - requires significant experience, and human intervention is vital to ensure the front panels and collar points line up.

In order to achieve this, the layers of fabric are spread out by hand, one after the other, on a pin table so that the patterns are aligned.

Most of the cutting is carried out on automated cutting tables. However, some pieces require manual cutting with electric saws or scissors, following the contours of cardboard cutting templates.
découpe main tissus Kidur
assemblage vetements Kidur

The cut pieces are then assembled step by step, in the order dictated by traditional garment sewing methods.
  • Preparing the pockets, collars and cuffs
  • Assembling the fronts and backs
  • Assembling the sleeves and sides
  • Sewing the collars and cuffs
  • Finishing: attaching buttons and buttonholes, and ironing


Traditionally, the cuffs and collars of Kidur clothing did not have interlining to enhance their stiffness. We decided to follow suit, keeping our cuffs and collars supple.

The size and brand labels are printed on natural, plain weave cotton fabric. Free of synthetic material, they fray after the first wash, to give an authentic look.
etiquette kidur made in france etiquette kidur made in france etiquette kidur made in france
Chain Stitching

Since the beginning, Kidur shirts have been sewn together with chain stitching. This traditional assembly method is perfect for creating robust seams. We use a double needle sewing machine to assemble our shirts, jackets and shop coats.

double aiguille point de chainette Kidur point de chainette traditionnel Kidur

The buttonholes are sewn with dense, wide stitching in order to avoid fraying. This guarantees their durability and sturdiness over time.
boutonnieres chemise boutonnieres couture Kidur
boutons laiton brut non traite

The “unbreakable” machine takes center place once again in the Kidur manufacturing chain, attaching new untreated brass tack buttons. Each button is attached manually.

Your Kidur items are packed in a Kidur box, along with a reprinted collectable vintage postcard.
packaging produit conditionnement conditionnement packaging boite
expedition balance Kidur

Our logistics team, proudly made up of Maryse, François and their set of scales, will be delighted to send your articles directly from the factory so they reach you as soon as possible.

Usine Kidur
An iconic 1950s brand, Kidur was originally a workwear brand, known for its high-quality, extremely hard-wearing clothing.
Today, Kidur is back with a French-made collection offering timeless, vintage-style basics. Our quality menswear articles, manufactured in our factory at La Plainelière de Courlay (Deux-Sèvres), are available in our online store. We strove to create a stylish and authentic collection while maintaining Kidur’s trademark durability. This combination encapsulates the spirit of Kidur and the skilled craftspeople behind it.
Furthermore, each piece features the year of manufacture on the label, making the collection unique.
pressage Kidur pressage Kidur pressage Kidur